Bike Love

We love gear. As bikers in the bike business, we are drawn to anything that makes us faster or the experience even better. But at the end of the day... we really love riding our bikes. Any bike really. The euphoria of coasting down a steep hill after the struggle to the top. The thrill of working with others to go faster than you can alone. Or ending up so far from home that you wonder how in the world you got there.
These are the things that drew us to cycling and keep us grounded when all around carbon fiber geegaws and electronic whatsits call for our attention.

No doubt the technological progress of the last decade has brought cycling to new heights and introduced new folks to a great activity. However, the one thing that binds us all is the love of two wheels.